BACK IN FEBRUARY 2020 the gorgeous and gifted Zendaya turned one of many 4 new Bulgari ambassadors. Since then she has been seen draped in a number of the most lavish of the famend home’s excessive jewels, imbuing them with a brand new effervescence that’s making a contemporary clientele—a brand new technology of ladies who solely might examine Elizabeth Taylor, Sophia Loren, Gina Lollobrigida and Ana Magnani’s affiliation with the corporate that opened its first store on the high of the Spanish Steps after which on the trendy strip of By way of Condotti in 1905 and the place it has been a fixture ever since. Do these youthful shoppers even know who Anna Magnani is?
Whereas there have been fairly numerous ambassadors in between the celebs of the mid-Twentieth century and in the present day, Zendaya is placing a contemporary spin on the model’s favourite classics in addition to the Bulgari Excessive Jewellery’s model new designs.
When speaking to Jean-Christophe Babi, CEO of Bulgari Group about why the 2020 Euphoria and 2021 Dune actress was chosen, he explains, “Up to date and self-confident. Zendaya is due to this fact the Bulgari girl par excellence. Expertise and sweetness on the identical time. She completely embodies the Bulgari creations by means of her sturdy persona and charisma. We’re honored to have Zendaya as our model ambassador and as a part of the Bulgari household.”
From the summer time by means of the autumn Zendaya has proven up at completely different purple carpet occasions, together with The 2021 Oscars, through which she wore a favourite necklace (above) of the jewellery press and the most effective seems of the night. She debuted a shocking yellow diamond necklace providing a particular sneak peek on the model’s 2021 excessive jewellery assortment, Magnifica, which launched this summer time. The convertible piece has two diamond collars with detachable middle brooch and tassel. This necklace is transformable and will be worn in a number of methods. Her different jewellery consists of Bulgari’s excessive jewellery white diamond rings and fancy intense yellow diamond ring however it has been reported it’s a Bulgari piece that Zendaya owns.
On the Venice Movie Pageant, Zendaya wore Bulgari’s jaw-dropping Emerald Serpenti necklace with a 93.83-carat cabochon Colombian emerald within the middle stole the jewel highlight (above). It was large however her nude colour gown allowed it to face out with out overshadowing the fragile boned magnificence. She additionally wore an emerald and diamond ring by Bulgari Excessive Jewellery.
She additionally turned up the earring voltage on the 2021 BET Awards in Bulgari’s platinum and spherical diamond, pear formed diamond and marquise formed diamond blended fancy minimize earrings.
Within the new Bulgari Viper marketing campaign (above) she has serpents slithering round her wrist and fingers in numerous colours of gold and diamonds.
It’s secure to say that when Zendaya wears it, worldwide millennials will take discover. And they’re going to wish to imitate this icon, like Elizabeth Taylor’s followers needed to mimic her.
Just a bit historical past, in case you don’t know who she is, Anna Magnani was a superb Italian film star who bought her Bulgari jewellery for herself – lengthy earlier than self-purchasing was in vogue. She was the receipent of the Greatest Actress Award for her position within the movie model of Tennessee William’s play The Rose Tattoo.
To paraphrase what Babi mentioned, “Bulgari jewels are an ode to the daring and fearless girls” … all of them all through time.
Zendaya Rocks Bulgari Excessive Jewellery in Advert Campaigns and on the Pink Carpet initially appeared by way of instoremag.com