Skilled Jeweller reported final week {that a} web site had appeared internet advertising the world’s first billion pound piece of jewelry.
The straightforward silver ring shouldn’t be constituted of unusually costly supplies or designed by a well-known jeweller.
As an alternative, the justification for its price ticket is the value tag itself, in keeping with the web site – it offers the customer the prospect to be part of jewelry historical past, proudly owning the primary billion pound piece of jewelry.
Right here, Skilled Jeweller finds out extra from the person behind the undertaking, Alfie Caffrey.
Are you able to inform me about your historical past within the jewelry trade?
I’ve been a goldsmith for the previous six years, designing items and creating them myself.
I’ve been working below somebody for that point interval and that is my first step out into the world by myself.
“if you wish to make an enormous splash it is advisable throw an enormous rock”
I hope you may perceive that with a bit similar to this I want to hold info on my location and former locations of employment to a minimal as there’s some huge cash on the road so security must be a primary precedence.
The place did you get the thought for the undertaking from?
The thought for the piece got here from a fruits of some concepts. One of many first was a guide referred to as Contagious: Why Issues Catch On written by Jonah Berger.
Within the guide he talks concerning the $100 Philly cheese steak and the way a cheese steak having such a excessive price ticket had scores and scores of individuals speaking about it, primarily due to the value of it.
This obtained me considering on the way it may very well be finished within the jewelry world, the place issues already go for such large costs. I figured I must go extremely excessive to make it noteworthy – in any case, if you wish to make an enormous splash it is advisable throw an enormous rock.
“I want to hold info on my location and former locations of employment to a minimal – there’s some huge cash on the road so security must be a primary precedence”
This made me marvel how I might make a bit with such a big price ticket and had me desirous about artwork, extra importantly trendy artwork, and when you may see these clean canvases or items with little to no work on them going for a whole lot of 1000’s if not tens of millions [of pounds].
Each of this stuff obtained me desirous about worth and what actually can dictate worth or who can dictate it.
I’ve had clients inform me that they don’t assume diamonds are well worth the worth that they’re being bought at and who am I to disagree with them?
Worth and price are within the heads of somebody shopping for one thing and likewise the particular person promoting one thing.
“I imagine somebody or a bunch of individuals will need to personal the costliest piece of jewelry on this planet”
All of this obtained me to the concept that is potential. With a price ticket of £1 billion, it being the primary piece of jewelry to be put up at this worth, it makes it part of jewelry historical past, and one that can take an ideal effort to be outpriced.
I imagine that is solely one thing that may be finished as soon as as nobody needs the second billion pound ring.
Who designed the ring and has there been any curiosity but?
The ring has been designed and created on my own.
For the time being I’ve had little to no curiosity however I’m nonetheless within the phases of getting the ring out into the general public eye.
I’m not upset that nothing has come as far as I can’t anticipate it to promote when nobody is aware of about it.
Do you actually imagine somebody will probably be keen to spend £1 billion on a easy silver ring?
Fairly merely, sure. As a result of though on the floor it could simply seem to be a silver ring, it’s rather more than that.
“I imagine that is solely one thing that may be finished as soon as as nobody needs the second billion pound ring”
It’s a bit of jewelry historical past, as I mentioned, and it’s a bit of artwork historical past, as jewelry is simply one other type of artwork and it’s one thing that has by no means been finished earlier than or seen earlier than on a scale like this.
I imagine somebody or a bunch of individuals will need to personal the costliest piece of jewelry on this planet.
Learn extra concerning the ring beneath:
Mystery website selling ‘world’s first billion pound ring’ appears online
