Sustainable jewelry model Vurchoo has secured a brand new stockist for its Studs of Hope assortment.
The Secret Backyard Jewelry in Basingstoke has taken on the gathering, turning into Vurchoo’s forty eighth stockist.
It stated the Studs of Hope is an evergreen assortment of “distinctive and reasonably priced earrings” that signify and donate to the nation they’re impressed by.
The gathering contains gold, silver and combined metals in addition to ethically sourced gem stones.
Every design, which ranges from the ‘Not So Evil Eye’ of Guatemala to the ‘Lapis Lazuli’ of Honduras and the ‘Golden Clover’ of Uganda, comes mounted on a card which reveals the area which clients are supporting and tells the story behind it.
For each pair bought, Vurchoo donates 10-25% of earnings to charities that assist avenue youngsters around the globe to flee poverty and discover training. The charities are primarily based within the UK and abroad, and the donations are accomplished through Vurchoo’s UK associate registered charity, Train a Man to Fish.
Individually designed, the items are an “accessible approach” to assist these in want however are additionally made to be “fascinating” and “trendy”, stated Vurchoo.
Moreover, packaging for the gathering is designed by Livibility, a UK charity that helps individuals with disabilities discover work.
The gathering is on the market in over 40 UK stockists, on-line and within the USA.
Alex Angel-Benscher, founder and designer, stated: “The thought for Studs of Hope was planted while I used to be travelling by means of Cambodia and seeing avenue youngsters doing what they might to outlive; a few of them promoting no matter they might, together with unbelievable creations they’d made themselves.
“I wished to discover a approach to make use of my ardour for design to assist them. I made a decision to work with faculties in all corners of the globe, realizing that all of them wanted an additional supply of earnings, and requested the college youngsters to attract no matter meant essentially the most to them.”
He added: “The outcomes had been unbelievable, from the colors of Africa to the feelings of Asia, each was a mirrored image of the kid’s story and the tradition they had been surrounded by. From these drawings, I created particular person representations and it was from that Studs of Hope was born.”