This year, we are delighted to have been awarded the Feefo Platinum Trusted Service award.
Feefo provides a way for organisations to be recognised for their exceptional customer service levels to their clients year after year.
“Clients told us they wanted recognition for hitting such a high standard over a longer period than a year, and we have responded. If they achieve a Gold rating three times in a row, they have every reason to shout about how they stand out from their competitors.”
Steph Heasman, Director of Customer Success at Feefo.
What does the Feefo Platinum Trusted Service award mean?
What does the Platinum Trusted Service Award Mean?
Most years, we have been lucky enough to qualify for the Gold Trusted Merchant Award.
To achieve the coveted Gold Trusted Service award, we collected at least 50 reviews within the year and a Feefo service rating of at least 4.5.
Any business that has won the Gold Trusted Service award for three consecutive years, or more, is awarded a Platinum Trusted Service award.

Why do we use Feefo for our reviews?
We collect independent reviews through Feefo to assure all new clients that reviews are genuine—provided by legitimate clients happy to share their experience.
All members of our small team provide genuine care and attention in all they do. For this reason, Serendipity Diamonds remains one of the many small, independent jewellery businesses delivering an exceptional level of care, detail and attention at all times.

About Mark Johnson
Mark attended Liverpool University and went on to pursue a career in the diamond industry. After more than a decade working in polished diamonds, Mark moved to the Isle of Wight where he launched Serendipity Diamonds. He works most days from their busy Ryde showroom, photographing jewellery and writing for the Serendipity Diamonds website.