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Rolex: Shortages ‘Not a Strategy’

Jewelry Industry Admin by Jewelry Industry Admin
October 4, 2021
in Watch News
0

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Rolex uncharacteristically offered comment to a recent media report about the shortage of its watches, saying “the scarcity of our products is not a strategy on our part,” Business Insider writes.

The luxury watchmaker was responding to a report from Yahoo Finance about its manufacturing shortage. In the written statement, Rolex said: “Our current production cannot meet the existing demand in an exhaustive way, at least not without reducing the quality of our watches – something we refuse to do as the quality of our products must never be compromised.”

The statement also noted that all Rolex watches are hand-assembled at one of four locations in Switzerland, a process that “naturally restricts our production capacities.”

Read more at Business Insider.

The post Rolex: Shortages ‘Not a Strategy’ appeared first on INSTOREMAG.COM.



Rolex: Shortages ‘Not a Strategy’ originally appeared via instoremag.com

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