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Pennsylvania Jeweler Reflects on Building a New Store During Pandemic

Jewelry Industry Admin by Jewelry Industry Admin
October 24, 2021
in Jewelry News
0

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mallory-murphy

Mallory Murphy

IT WAS CERTAINLY fascinating timing to construct and open a model new retailer throughout a pandemic.

We began building on our Lehigh Valley, Pa, retailer in October 2019, however it was halted round mid-March 2020 as a result of our governor ordered non-essential building to cease as a part of his effort to fight the pandemic. He allowed building to renew in Might.

In fact, moreover the shutdown, we needed to fight shortages of constructing provides and back-ordered provides. There have been delays for issues we didn’t anticipate (like gentle bulbs).

We had been imagined to open in Might 2020, however with the entire shutdowns and delays, we opened on Sept. 8, 2020, as an alternative. The pandemic additionally affected our capacity to host a grand opening celebration, since we wished to restrict the variety of clients at a time within the retailer. That was definitely a reversal from what you usually goal for throughout a grand opening — often the extra individuals, the higher!

I’d be mendacity if I didn’t say it was extraordinarily worrying to construct a retailer in this sort of atmosphere, particularly when our different established retailer places had been compelled to close down and we weren’t in a position to herald their regular revenue. It’s an odd feeling to be constructing a big, lovely retailer whereas residing in a time when retail shops are being shut down.

Commercial

Via all of it, I feel we admire this retailer greater than the rest we’ve ever completed due to the entire obstacles. We by no means gave up or threw the towel in, even after the passing of my dad. We had alternatives to stroll away, however we persevered. I instructed everybody the day we opened the brand new retailer {that a} diamond is a chunk of coal that does extraordinarily properly underneath strain, and so it appears we did the identical in constructing this retailer.

So far as COVID classes discovered basically, we realized that we will just do as a lot enterprise (or extra) being open fewer hours. We by no means anticipated nor wished to chop our hours earlier than COVID, however upon reopening with a smaller workers, it was the one possibility, and we had been stunned to exceed our gross sales expectations.

We’ve additionally been reminded of how necessary {our relationships} with our crew members are for the continuation of our household enterprise. It was scary for many individuals to return to work final summer time and be uncovered to the general public throughout a pandemic (and nonetheless is for some), however our crew rallied behind us and rejoined us at our aspect.



Pennsylvania Jeweler Displays on Constructing a New Retailer Throughout Pandemic initially appeared by way of instoremag.com

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