Laings the jeweller is ready to introduce its Welsh clientele to Patek Philippe subsequent month because it launches its gorgeous new showroom in Cardiff.
With a shared ardour for high quality craftsmanship and a dedication to excellence, the family-run jeweller values its relationship with Patek Philippe, having labored collectively elsewhere within the UK for nearly 20 years. Now, working hand-in-hand on the transformation of the Cardiff showroom, Laings will turn out to be the one authorised Patek Philippe agent in Wales. Creating an experiential atmosphere appropriate for considered one of luxurious horology’s most distinguished manufacturers, Laings will welcome a collection of Patek Philippe’s signature girls and gents’ timepieces into the brand new signature area throughout the St David’s Centre showroom when it’s unveiled subsequent month.
Because the final impartial, family-owned Genevan watchmaking firm, Patek Philippe stands out with a wealthy vary of watches for each girls and gents. Because the firm was based in 1839, Patek Philippe has all the time thought-about its watches to be artworks that mirror the refined aesthetics of mechanical perfection. The search for immaculacy and concord involves the fore in understated, elegant, and timeless designs, as evidenced by the launch of a number of the most iconic fashions of our period – together with the Calatrava and the Golden Ellipse. A specialist in difficult timepieces, Patek Philippe combines modern design with high quality craftsmanship and manually executed finissage. And with the identical ardour, the corporate cultivates the strategies and crafts used to brighten timepieces, assuring that these abilities are handed down from one technology to the subsequent.
Adrian Lurshay, UK Managing Director of Patek Philippe, stated: “Our relationship with Laings has been nurtured for nearly 20 years, based mostly on a number of the similar values we share corresponding to independency and repair. Increasing our presence within the UK at Laings Cardiff simply displays the success of our enterprise partnership which has been constructed through dedication and belief.”
Stuart McDowell, Managing Director of Laings, says: “As a longstanding companion of Patek Philippe, it’s an honour for Laings to have the ability to provide clientele in Wales the chance to discover the unrivalled craftsmanship of this iconic model. This partnership will cater to the watch fans of Wales, who will now not must journey exterior the nation to entry this esteemed model. The showroom is true within the coronary heart of the capital metropolis and our expanded presence means we may give the manufacturers we symbolize the stage to shine. We satisfaction ourselves on the shopper expertise and distinctive service we provide, and we will’t wait to showcase the historic Genevan issues and evolutionary innovation that lie on the coronary heart of the Swiss model after we unveil our new showroom subsequent month.”
The enlargement of Laings Cardiff, which is able to see the showroom treble in measurement, is simply the primary in a sequence of formidable plans to strengthen Laings’ presence throughout the UK. Set to reimagine the shopper journey, the Welsh showroom will even see the introduction of devoted diamond and jewelry areas, giving purchasers the chance to view the fastidiously curated collections in personal, with a glass of champagne. The enlargement will even present enhanced alternatives for expertise within the business, from retail groups to watchmakers and goldsmiths, safeguarding these abilities for the longer term.