The Pure Diamond Council (NDC) – previously often known as the Diamond Producers Affiliation – has revealed its second large-scale promoting marketing campaign starring actress Ana de Armas.
De Armas, who is ready to star within the upcoming James Bond movie No Time To Die and is best-known for roles in Knives Out and Blade Runner 2049, was named the NDC’s worldwide ‘face’ in 2020.
Her earlier marketing campaign for the organisation was distributed throughout the US, UK, Indian and Chinese language markets final yr.
David Kellie, CEO of the NDC, stated, “Diamond jewelry gross sales have seen record-breaking development as we emerge from the pandemic. Customers are wanting to create new recollections and pure diamonds are synonymous with celebrating life’s moments.
“We’re thrilled to have Ana de Armas again with us for an additional yr to share the magic of pure diamonds with a worldwide viewers,” he added.
The brand new marketing campaign, named ‘Love Life’, options De Armas sporting a custom-made 11-piece diamond jewelry assortment by jewelry designer Malyia McNaughton, who was a part of the NDC’s Rising Designers Diamond Initiative earlier this yr.
It was filmed in Mallorca, Spain, directed by Manu Cossu and photographed by Sasha Marro and Molly SJ Lowe.
De Armas emphasises the “pleasure and hope” of the marketing campaign, saying, “I hope that it evokes individuals to like stronger, to take pleasure in each minute and cherish the moments of happiness with their family members.
“It was a tremendous expertise working with this unimaginable workforce and I could not be happier to be working once more with the Pure Diamond Council.”
Notably, McNaughton’s assortment – which options present traits together with “gender fluidity, heavy metallic chains, and the marquise minimize” – has been made obtainable to worldwide retailers to both inventory or manufacture for the vacation season.
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