ACCORDING TO THE INSTORE 2021 Large Survey, 49 p.c of jewelers earned $100,000 or extra in 2020, with 12 p.c of these incomes greater than $250,000.
That’s up from 2019, when solely round 35 p.c of jewelers broke via six-figure earnings.
In one other shock INSTORE 2021 Large Survey consequence, gross sales improved for some 66 p.c of jewelers throughout the lockdown 12 months of the pandemic.
Jewelers stated that buyer and employees loyalty, group resiliency and adaptation to new circumstances had all contributed to better-than-expected enterprise outcomes, whereas others stated that the pandemic had pressured modifications that occurred to be good for enterprise.
“We misplaced prospects, we misplaced employees … [but] we gained new prospects and improved our mindset concerning discounting (which we principally stopped) and some different issues which unified us and made us stronger,” stated one respondent.
“Fewer retailer hours hasn’t harm us,” stated one other jeweler.
The 2021 Large Survey was carried out between August and September, attracting greater than 600 nameless responses from house owners of impartial jewellery shops throughout america and Canada. The total outcomes can be printed within the upcoming November problem of INSTORE.