(PRESS RELEASE)NEW YORK — Citizen, identified the world over for its uncompromising values: technical precision, revolutionary mindset, high quality craftsmanship and design excellence; reminds shoppers this week of its core values in a brand new model marketing campaign: “Purposeful Energy.”
The marketing campaign has shoppers and Eco-Drive at its point of interest. The model is asking its shoppers to problem themselves and take into consideration energy in a different way. Invented over 45 years in the past, Citizen’s proprietary Eco-Drive is the light-powered, eco-mindful expertise that eliminates the necessity for watch battery alternative and on the coronary heart of just about all of Citizen’s timepieces. Purposeful Energy is now shining a light-weight on the values-based connection the model strives to create with shoppers.
As a part of the marketing campaign rollout and in partnership with 1% for the Planet and Everyone Photo voltaic, Citizen is encouraging shoppers to share their objective and light-weight impressed moments. For each #mylight second shared to @citizenwatchesus, Citizen will donate $5 to Everyone Photo voltaic in direction of the objective of 100% funding of a Spring 2022 photo voltaic set up venture. This may be the second joint venture between Citizen and Everyone Photo voltaic. In current months, Citizen’s donations helped full the brand new 35 kilowatt (kW) photo voltaic array at Glacier Nationwide Park’s headquarters.
“Our message of Purposeful Energy is aspirational in order to replicate the will of each the Citizen model and our shoppers to deal with the planet, and people round us, with respect and to make a optimistic contribution to the world,” says Jeffrey Cohen, President of Citizen Watch America. “We’re happy to share our new marketing campaign with residents in all places and remind shoppers that Citizen is purposefully powered past the expertise that powers our watches.”
As well as, Citizen is participating a military of influencers resembling sustainable stylist Cassandra Dittmer, skilled basketball participant CJ McCollum and Emmy-nominated Unchartered Waters host Peter Miller to assist them in highlighting the significance of Purposeful Energy. They may also be persevering with to work with 60SecondDocs to profile lives of on a regular basis individuals altering the world in extraordinary methods. Current docs have featured trend eco-brand designer Gina Stovall, artistic conservationist Asher Jay and sustainable designer/architect Alejandro D’Acosta.
Purposeful Energy shall be promoted nationwide by a blitz of broadcast, print, outside, digital and social media promoting. Media retailers embody New York Instances, Hulu, CBS, YouTube, Time, USA As we speak, Apple Information, GQ, InStyle and Males’s Well being.
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Along with the marketing campaign launch, Citizen is releasing a pilot’s watch from its Promaster collection: the Restricted Version Navihawk. Powered by Eco-drive, the timepiece boasts an array of purposeful specs which are key to a watch of this caliber. It’s obtainable in daring black ion-plated stainless-steel with a cobalt blue dial and vivid orange accents. The watch contains not solely synchronized Atomic Timekeeping expertise, holding correct time in 26 time zones, but in addition a chronograph, perpetual calendar, 12/24-hour time, energy reserve indicator and day/date.
This watch is restricted to 1,500 items worldwide and comes with particular packaging that contains a working Citizen clock that matches the timepiece. It has a retail worth of $850 and is a component of a bigger assortment of recent Navihawk timepieces for 2021.
