Direct-to-consumer jewellery model Solid has raised $12 million to gasoline its development plans.
The corporate, which had a delicate launch earlier this month, is concentrating on its efforts towards self-purchasing girls, Shiny reviews.
“Our intent is to develop a significant model, however we wish to nail it earlier than we scale,” founder Eric Ryan advised the publication. “We all know we received’t get every part proper up entrance, however this primary 12 months shall be all about growing the product, rising the viewers and perfecting the idea.”
Ryan’s different ventures have included vitamin and gummy model Olly and residential cleansing idea Methodology.
Solid concentrates its advertising and marketing on Instagram and the corporate’s intent is that “collections will drop no less than as soon as a month from a rotating listing of designers,” in response to Shiny.
Ultimately, greater than a 12 months sooner or later, Ryan plans to construct a brick-and-mortar retail presence for the model.
The funding spherical was led by True Ventures.
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