Branded Bottle Leaves an Impression
Erik and Leslie Runyan, owners of Erik Runyan Jewelers, developed their own wine label to promote their Vancouver, WA, business. “It gives me great pleasure to open and share a bottle with a customer or send them home with some to think about and enjoy later,” Erik says. They’ve also hosted Wine Wednesdays to give clients another reason to visit. Light appetizers and local seasonal wines are used to create a fun and casual environment at the jewelry store.